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Building Email Lists

February 27 2012

 

Building and maintaining good lists for B2B email lead generation campaigns can make a big difference to campaign effectiveness. 

1. Use your customer/touch points - social networks, website, events etc. to encourage people to sign up to receive your newsletters. Make sure the sign up process is easy and don’t ask for too much information. If you use a web analytics tool you can test and fine-tune the design of the sign-up process on your website.

2. Buy a mailing list and then use a telemarketing team, temp or internal admin staff to phone up and ask for email addresses. Record the source of the data and the date you asked permission so that you can refer back if necessary.

3. Purchase/licence a B2B email list from a credible supplier. Check that you are getting the actual persons email address rather than a sales@, info@ etc., and also the licence conditions (it may range from single use to 12 months use etc). Don't be tempted by special offers on large lists. A small targeted campaign usually achieves the best results. Ask how the list was compiled. Is the company credible? - try doing a company background check or see if they are registered with the Direct Marketing Association.

4. Whilst you’re talking to prospects or customers ask if they’d like to be on the newsletter list. Explain they can opt-out at any time.

Marketing Outsourced offers a complete lead generation service. Email for more details.